We learn about your business; what you are and are not doing on the Internet already.
We will build you a custom plan for you to dominate your market.
This starts with an educational discussion with you to understand your business. We then analyse and examine what type of people will be looking for your type of activity.
By understanding your buyers behaviour we can look at exactly how many people are searching for your business activities every day. From this we can build a comprensive plan to attack your market and get you to the top of the search engines.
This would include:
Search engine optimisation – Action Plan
- Keyword analysis for both short and long tail phrases
- Onpage and Offpage SEO analysis
- Key linking competitor analysis
- Analytics
- Conversion strategy
With the plan agreed we start performing the SEO services and carefully monitor exactly where your site is in the engines. Every month you will receive a report which shows where you are and how far up you have moved together with a view on how much traffic you have received and how this is converting into sales. We can even track phone enquiries from the website to complete the conversion tracking analysis.
Every month you receive:
- Monthly status reports
- Monthly traffic and conversion statistics
- Recommendations to move forward
This continues monthly until we reach our forecasted goals.
Pay per click advertising management
Some customers also like to examine the possibilities of paid advertising as this will provide immediate traffic which can be measured accurately and quickly. Our services for pay per click are:
- Building out custom landing pages for each customer segment
- Keyword research both general and competitor analysis using all tools
- Ad groups set up
- Initial ads set up with keywords
- Split testing ads for EVERY ad group EVERY day
- Content network campaign set up and tracking
- Site placement campaign set up and tracking
- Daily bid optimisation
- Manage your web designer to implement changes
- Your campaign reviewed and tweaked EVERY day
- Autoresponder set up and management
There needs to be detailed management with PPC. Perfomed incorrectly costs can spiral out of control with meaningless return on investment.
